How to Use Reddit for Recruiting
Reddit – the front page of the internet
According to Alexa, Reddit is the sixth-most-popular site in the United States and the 18th worldwide. In fact, Reddit is a massive collection of moderated forums, known as subreddits, where people can share content, ask questions, discuss any issues, related to the subreddit topic. Every Redditor can create a subreddit.
Two main advantages of Reddit:
- There is a community about every subject.
- Reddit community is uniquely engaged in comparison to other social networks.
Reddit is not about gaining followers, likes, and comments, it is about sharing ideas and discussions. Making huge revenues and gaining fame are not the main goals of Reddit in comparison with Facebook, Instagram, etc. You need to remember that Reddit is a tight-knit community which does not accept strangers. It’s not a quick win – you have to invest a lot of time in it and be an active Redditor yourself, so first of all, before you start posting jobs there, start with engaging with the community, commenting and sharing information.
What you need to remember is that Reddit members despise spam. The first goal of every recruitment Redditor should be the interaction with users and only after that vacancy promotion. Because if you post only vacancies, you will be banned immediately. People should trust you. Your profile has to be a 50/50 mix of recruitment and entertainment/non-recruiting content. Be a Redditor first and recruiter – second!
How do I find a candidate using Reddit?
There are no profiles with detailed personal information on Reddit, so it is not that easy to evaluate a potential employee. You can know more about the location, working sphere, etc through the various communities (Chicago jobs for example). Also, you can use Reddit boolean strings which scan through the comments and indexes users’ profiles. Unfortunately, it does not cover any specific field of profile.
Sourcing on Reddit is much more time consuming, but the quality of candidates can be much better than in other sources because you can easily identify users’ fields of interest and expertise. On Reddit, you don’t source by the profiles, but by behavior.
How to message a candidate in the best possible way?
The nature of Reddit is an honest type of approach – most people do not expect to be scrutinized by recruiters. It is better to message a candidate using the other social platform because it is not a direct contact channel.
But there is a way to gain the trust of an employee through giving them Reddit Coins – virtual good that you can use to award exemplary posts or comments. Another valuable asset for Redditors is “Karma score” – Reddit uses upvotes or downvotes as its point system. Upvote candidate’s post and message them: “Yeah I like your post, can we talk?”.
If you’d like to know more about sourcing on Reddit, watch Brainfood Live and keep up with the latest news and updates in recruitment and the sourcing world!
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